Effective Marketing Techniques:
A young guy from Texas moves to California and goes to a big department store looking for a job. The Boss asked the kid if he had any experience. The kid says, "Yeah, I was a salesman back home in Texas." Well, the boss liked the kid so he gave him the job. "You start tomorrow. I'll come down after we close and see how you are doing." His first day on the job was rough but he got through it. After the store was locked up, the boss came down. "How many sales did you make today?" The kid says, "One." The
boss says, "Just one? Our sales people average 20 or 30 sales a day.
How much was the sale for?" The kid says, "$101,237.64."
The boss says, "$101,237.64? |
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The kid says, "First I sold him a small fish hook. Then I sold him a medium fish hook. Then I sold him a larger fish hook. Then I sold him a new fishing rod. Then I asked him where he was going fishing and he said down at the coast, so I told him he was gonna need a boat, so we went down to the boat department and I sold him that twin engine Chris Craft. Then he said he didn't think his Honda Civic would pull it, so I took him down to the automotive department and sold him that 4X4 Blazer." The boss said, "A guy came in here to buy a fish hook and you sold him over one hundred thousand dollars worth of goods. "No sir", the kid says, "he came in for a box of Tampons for his wife and I said, Well your weekend is shot, you may as well go fishing. After watching sales falling off for three straight months at Kentucky Fried Chicken, the Colonel calls up the Pope and asks for a favor. The Pope says, "What can I do? " The Colonel says, 'I need you to change the daily prayer from , 'Give us this day our daily bread' to 'Give us this day our daily chicken.' If you do it, I'll donate 10 Million Dollars to the Vatican." The Pope replies, "I am sorry. That is the Lord's prayer and I cannot change the words." So the Colonel hangs up . After another month of dismal sales, the Colonel panics, and calls again. "Listen your Excellency. I really need your help. I'll donate $50 million dollars if you change the words of the daily prayer from 'Give us this day our daily bread' to 'Give us this day our daily chicken.' The Pope responds, "It is very tempting, Colonel Sanders. The church could do a lot of good with that much money. It would help us to support many charities. But, again, I must decline. It is the Lord's prayer, and I can't change the words." So the Colonel gives up again. After two more months of terrible sales. The Colonel gets desperate. "This is my final offer, your Excellency. If you change the words of the daily prayer from, 'Give us this day our daily bread' to 'Give us this day our daily chicken' I will donate $100 million to the Vatican." The Pope replies, "Let me get back to you." So the next day, the Pope calls together all of his bishops and he says, "I have some good news and I have some bad news. The good news is that KFC is going to donate $100 million to the Vatican." The bishops rejoice at the news. Then one asks about the bad news. The Pope replies, "The bad news is that we lost the Wonder Bread account." |
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